We will explore the Coca-Cola logo but first let us quickly look at the brand history. Its iconic logo reflects its rich history and legacy. Big corporate houses have a communications department dedicated to evolve and maintain brand identity.Ĭoca-Cola did not achieve its popularity in a day it took years of discipline and dedication to build its brand identity. The elements designers and brands use to build brand identity consist of visible elements such as colors, fonts, images, symbols, and logos. The brand identity is what a company wants to portray about itself. It takes time and hard work to build a brand identity. This is reflected in the drink sales with Coca-Cola classic continuing to outsell Pepsi.” Each company markets a large number of brands, with Coca-Cola having the largest market share.
As a matter of fact, Coca-Cola has become synonymous with soft drinks and good times.Īn article published on caffeine informer mentions: “The carbonated soft drink (CSD) market is dominated by three players: Coca-Cola Company, PepsiCo and Keurig Dr Pepper. Every city, every town and every village knows about the famous American soft drink. Coca-Cola, the most consumed carbonated soft drink in the world, is also the most popular.
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